Contact us for a free initial consultation.
Executive-led Communications, Media Relations & Content Advice.
WHY CHOOSE US
We have deep expertise in crisis/issues management and communications, media relations, public relations, multiplatform storytelling and creating content that will engage and build your audience.
We are a boutique, executive-led consulting and advice practice. We believe that your business and brand deserves the full attention of one of Canada’s most experienced media and communications executives. Most large communications firms don’t work that way. They may introduce you to their top people, only to hand off your business to junior account managers. Whether it’s a one-off urgent phone consultation or a longer-term consulting contract you get the benefit of our most experienced advisor.
We believe that effective communications strategies revolve around two basic elements. The first is clear and well-focused messaging that makes your brand proposition and values crystal clear to internal and external stakeholders. Second, well planned initiatives and deliverables on multiple platforms and distribution channels that consistently reinforce that messaging for the audience.
Our view of great multiplatform content and storytelling is also simple, it must build strong emotional connections to engage the audience in a way that makes them want to share it and recommend it to colleagues, friends and family.
Our expertise will help you engage and build your audience.
ABOUT RON
Ron Waksman is one of Canada’s leading media and communications executives with more than 30 years of experience in network television, radio and digital news. He is a transformational, disruptive, agile and insightful advisor who finds creative and innovative solutions to urgent and complex communications, media relations and content problems. Ron is a change agent and a ‘from the ground’ up builder of new brands, content types, media platforms, collaborative technologies and digital workflows. He’s been at the vanguard of digital business transformation and optimization in one of world’s most challenging industries. Ron is a calm, rational influence even under intense pressure who understands the need to work collaboratively with your own executive or management team in times of crisis. Ron has demonstrated a successful track record of superior storytelling and engaging multiplatform content that will reach and impact your audience. He has superior verbal and written communications skills with the ability to articulate complex objectives, ideas and messaging in a clear, logical, organized and efficient manner.
Ron’s started his broadcast journalism career in 1987 at a small radio station in Newmarket, Ontario. He’s been a radio reporter and talk show host, news writer, line-up editor, executive producer, news director and network news vice-president. In his 30 year career Ron was responsible for the coverage of major national, international and local news events that shaped Canada and the world. Most recently, Ron was behind the rocket growth of Globalnews.ca from a skeleton operation in 2012 to the number #1 private digital news provider in Canada with more than a Billion page views and $18,000,000 in revenue. Ron is also considered an expert in the area of journalistic ethics and editorial standards and practices. He is very proud of his international work on behalf of Journalists for Human Rights, which sent him to South Sudan, the world’s newest country, to dialogue with local news editors and publishers about the role media plays in building a strong, fair and just civil society.
Ron has had a lifelong passion for aviation. He is a former private pilot who received his Canadian drone license in 2020. Ron lives in the Greater Toronto Area with his family.
In Juba, South Sudan to lead a Journalist for Human Rights conference on the media’s role in a democratic civil society.
In Juba, South Sudan to lead a Journalist for Human Rights conference on the media’s role in a democratic civil society.
