BETTER MULTIPLATFORM STORYTELLING

We evaluate the impact of the content your business or organization produces to reach audiences. We examine storytelling techniques including writing, video and distribution channels. We review story ideation, focus, assignment, resourcing, shooting, editing and production techniques. We look at whether your storytelling reaches your audience and lives up to the brand promise and market positioning. We show you how to humanize your storytelling by creating emotional connections that boost the impact of your content.

VIDEO/AUDIO CONTENT STRATEGY

There is no content strategy more important than a video/audio content strategy. From interviews to original short or long form videos to podcasts, this is the single most important editorial content strategy a business or brand needs. Video is a marketing and social impact communications language that is second to none in terms of emotional impact and appeal. No matter what your business sells or what your brand does, you must have a video/audio strategy to reach the largest audience platforms such as Youtube, Facebook, Instagram, Tik-Tok or Twitter.

WRITING WORKSHOPS

No single skill in creating media content is more important than writing. We offer better storytelling through better writing. We offer fun and entertaining how-to workshops to improve writing skills for blogging, web articles, story pitches and press releases. We teach the 5Ws, story format, structure and flow, headline writing and the importance of SEO in getting noticed.